Audience Targeting
People are planning their holiday shopping earlier. Launch your campaigns soon to build awareness and demand, attracting likely converters early.
Target your core demographic and those likely to prefer your products, including shoppers at competitors' stores, to maximize impact.
Several Weeks Before Black Friday/Cyber Monday (BFCM)
Engage shoppers who have demonstrated interest in your product category, but may not yet be familiar with your brand or products.
Target shoppers who have recently visited your competitors’ stores and entice them to your brand with compelling offers.
CATEGORY SHOPPERS
COMPETITIVE CONQUESTING
Shoppers are always looking for a good deal, and they are especially interested in deals leading up to the holiday season. Entice shoppers to preview your deals, sign up to receive deal alerts, or act early with access to pre-holiday offers. Consider offering compelling discounts to early bird shoppers and those that subscribe to deal alerts.
It's critical for marketers to have a strategy and plan to make the most of Q4. Emodo is here to help. Leverage this easy-to-reference guide with actionable tips designed to get you started.
The biggest sales season of the year is right around the corner
Creative Strategy
BFCM is a major shopping event that attracts people from all over. Maximize sales when the shopping frenzy is at its peak by investing heavily during this period. Drive efficiencies by reaching known deal hunters, people who would likely have an interest in your products, and those that are already familiar with your brand.
Audience Targeting
Right Before & During Black Friday/Cyber Monday
MID Q4
EARLY q4
Reach early shoppers with the optimal purchasing power, gender affinity, and demographic profile for your brand and products.
EARLY
SHOPPERS
Reach deal-hungry shoppers that have historically visited discount retailers and likely want to make the most out of BFCM offers.
DEAL
HUNTERS
Engage shoppers who have demonstrated interest in your product category, but may not yet be familiar with your brand or products.
CATEGORY
SHOPPERS
Engage recent store visitors and motivate them to come back in to access exciting BFCM promotions available in-store only.
IN-STORE SHOPPERS
Whether it was procrastination, lack of time, or a desire to escape the crowds and chaos, not everyone takes advantage of BFCM deals. No one likes to miss out, so leverage this time to reach last-minute deal hunters and shoppers seeking convenience.
Audience Targeting
Post Black Friday/Cyber Monday
LATE Q4
Engage recent store visitors and motivate them to buy products that are now back in-stock.
IN-STORE
SHOPPERS
Reach people likely seeking brands that can help them celebrate the new year, including people who enjoy nightlife, alcoholic beverages, and entertainment.
FESTIVE
Shoppers
Capture sporting goods shoppers, sports enthusiasts, and those that have demonstrated a general interest in staying healthy and active.
HEALTH & FITNESS SHOPPERS
After the peak of BFCM, the window to drive sales is far from closed. Keep the momentum going into 2024. Reconnect with people who may have missed out on products that ran out-of-stock during BFCM. Target consumers who are eager to make the most of New Year’s Eve with products and offers to help them celebrate in style. Engage those that are ready to kickstart their resolutions, especially health and fitness-conscious shoppers.
Audience Targeting
2024 and Beyond
Mid q4
Late q4
2024 and Beyond
EMODO ADAPT
RICH MEDIA
Emodo Rich Media Ads are custom designed to breakthrough the clutter with engaging options that influence automotive decisions.
lift in brand
awareness
%
4.9
Creative experiences that invite consumers to learn more and discover the possibilities with your brand.
AWARENESS
CONSIDERATION
DEALERSHIP
Emodo Dynamic Video captures prospective travelers' attention with automated location and weather-based contextualization.
more attention
6.8x
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
Higher Message Association vs. Static Native Ads
13%
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
Drive
Awareness
VIDEO & CTV
ON-STREAM
NATIVE
Early Q4
Creative Strategy
Shoppers are bombarded with marketing messages during BFCM. Ensure that your ads stand out. Use compelling visuals that pop and strong headlines to grab shoppers' attention. Highlight big savings and heighten the urgency to buy before it’s too late. Be clear and get to the point fast, communicating why your BFCM deals matter more than others. Use bold language to emphasize steep discounts, valuable shipping offers, and promotions available in-store only.
Creative Strategy
Promote enticing last-minute deals on in-stock products, using words like “Final Chance!”, “Don’t Miss Out!”, and “Still Available!” For people short on time, highlight free and fast shipping offers, along with flexible options to buy now and pick-up in-store, or curbside.
EMODO
ON-STREAM
EMODO
RICH MEDIA
Emodo Rich Media Ads are custom designed to breakthrough the clutter with engaging options that influence automotive decisions.
lift in brand awareness
%
4.9
Emodo On-Stream captures the attention of captive video viewers with engaging native or display creative.
more attention
X
6.8
Creative experiences that invite consumers to learn more and discover the possibilities with your brand.
EMODO
RICH MEDIA
EMODO
ADAPT
Emodo Rich Media Ads are overlayed with video creative to create an eye-catching, educational experience.
lift in brand awareness
%
1.6
Emodo Adapt dynamically enriches native display ads with automatic animations and effects that drive impact for your brand.
lift in purchase intent
%
2.4
Let your consumers take the wheel with exploration and education opportunities through rich, creative experiences.
Emodo Adapt dynamically enriches native display ads with automatic animations and effects that drive impact for your brand.
Higher Message Association vs. Static Native Ads
%
13
Drive
Awareness
Creative Strategy
As soon as they’re back in-stock, promote products that sold out quickly during BFCM. Create a sense of urgency to buy now. For those looking to make New Year's Eve a blast, help them ring in the new year with deals on party supplies, food, drinks, and other products that bring people together. Use exciting graphics and bold language to create a festive spirit. Finally, promote deals on healthy foods, fitness equipment, and self-help-related products. Leverage testimonials and inspirational quotes to motivate positive change.
more attention
6.8%
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
Higher Message Association vs. Static Native Ads
13%
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
Drive
Awareness
more attention
6.8%
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
Higher Message Association vs. Static Native Ads
13%
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
Drive
Awareness
Reach deal-hungry shoppers that have historically visited discount retailers, but may not have had the opportunity to participate in BFCM this year.
DEAL
HUNTERS
Help stressed and overwhelmed families with young children find deals on products that they may have missed out on during BFCM.
BUSY
PARENTS
Reach late shoppers with the optimal purchasing power, gender affinity, and demographic profile for your brand and products.
LATE
SHOPPERS
EMODO
ON-STREAM
EMODO
RICH MEDIA
Emodo Rich Media Ads are custom designed to breakthrough the clutter with engaging options that influence automotive decisions.
lift in brand awareness
%
4.9
[REMOVE] Emodo On-Stream captures the attention of captive video viewers with engaging native or display creative.
Higher Message Association vs. Static Native Ads
%
13
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
EMODO
RICH MEDIA
EMODO
ADAPT
[REMOVE] Emodo Rich Media Ads are overlayed with video creative to create an eye-catching, educational experience.
more attention
x
6.8
Emodo Adapt dynamically enriches native display ads with automatic animations and effects that drive impact for your brand.
lift in purchase intent
%
2.4
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
Emodo Adapt dynamically enriches native display ads with automatic animations and effects that drive impact for your brand.
Higher Message Association vs. Static Native Ads
%
13
Drive
Awareness
more attention
6.8%
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
Higher Message Association vs. Static Native Ads
13%
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
Drive
Awareness
lift in brand awareness
4.9%
Employ Emodo Rich Media Ads to breakthrough the clutter with engaging experiences that inspire and influence holiday shoppers.
more attention
6.8x
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
Higher Message Association vs. Static Native Ads
13%
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
Drive
Awareness
VIDEO & CTV
ON-STREAM
NATIVE
lift in brand awareness
4.9%
Employ Emodo Rich Media Ads to breakthrough the clutter with engaging experiences that inspire and influence holiday shoppers.
more attention
6.8x
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
Higher Message Association vs. Static Native Ads
13%
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
Drive
Awareness
VIDEO & CTV
ON-STREAM
NATIVE
lift in brand awareness
4.9%
Employ Emodo Rich Media Ads to breakthrough the clutter with engaging experiences that inspire and influence holiday shoppers.
more attention
6.8x
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
Higher Message Association vs. Static Native Ads
13%
Drive
Awareness
VIDEO & CTV
ON-STREAM
NATIVE
Receive strategic holiday guidance tailored for your business
Book a Meeting
I Have Questions
Engage shoppers who have demonstrated interest in your product category, but may not yet be familiar with your brand or products.
Target shoppers who have recently visited your competitors’ stores and entice them to your brand with compelling offers.
Reach deal-hungry shoppers that have historically visited discount retailers, but may not had the opportunity to participate in BFCM this year.
DEAL HUNTERS
BUSY PARENTS
Help stressed and overwhelmed families with young children find deals on products that they may have missed out on during BFCM.
LATE SHOPPERS
Reach late shoppers with the optimal purchasing power, gender affinity, and demographic profile for your brand and products.
Book a Meeting
Higher Message Association vs. Static Native Ads
13%
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
EMODO ADAPT
more attention
6.8x
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
Higher Message Association vs. Static Native Ads
13%
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
EMODO ADAPT
lift in brand awareness
4.9%
Employ Emodo Rich Media Ads to breakthrough the clutter with engaging experiences that inspire and influence holiday shoppers.
EMODO RICH MEDIA
more attention
6.8x
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
EMODO ON-STREAM
Reach deal-hungry shoppers that have historically visited discount retailers and likely want to make the most out of BFCM offers.
DEAL HUNTERS
CATEGORY SHOPPERS
Engage shoppers who have demonstrated interest in your product category, but may not yet be familiar with your brand or products.
IN-STORE SHOPPERS
Engage recent store visitors and motivate them to come back in to access exciting BFCM promotions available in-store only.
Receive strategic holiday guidance tailored for your business
more attention
6.8x
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
EMODO ON-STREAM
lift in brand awareness
4.9%
Employ Emodo Rich Media Ads to breakthrough the clutter with engaging experiences that inspire and influence holiday shoppers.
EMODO RICH MEDIA
Higher Message Association vs. Static Native Ads
13%
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
EMODO ADAPT
Engage recent store visitors and motivate them to come back in to find products that are now back in-stock.
IN-STORE SHOPPERS
FESTIVE SHOPPERS
Reach people likely seeking brands that can help them celebrate the new year, including people who enjoy nightlife, alcoholic beverages, and entertainment.
HEALTH & FITNESS SHOPPERS
Capture sporting goods shoppers, sports enthusiasts, and those that have demonstrated a general interest in staying healthy and active.
After the peak of BFCM, the window to drive sales is far from closed. Keep the momentum going into 2024. Reconnect with people who may have missed out on products that ran out-of-stock during BFCM. Target consumers who are eager to make the most of New Year’s Eve with products and offers to help them celebrate in style. Engage those that are ready to kickstart their resolutions, especially health and fitness-conscious shoppers.
2024 and Beyond
Audience Targeting
Creative Strategy
As soon as they’re back in-stock, promote products that sold out quickly during BFCM. Create a sense of urgency to buy now. For those looking to make New Year's Eve a blast, help them ring in the new year with deals on party supplies, food, drinks, and other products that bring people together. Use exciting graphics and bold language to create a festive spirit. Finally, promote deals on healthy foods, fitness equipment, and self-help-related products. Leverage testimonials and inspirational quotes to motivate positive change.
more attention
6.8x
Harness Emodo On-Stream to capture the attention of captive video viewers with engaging holiday-focused native or display creative.
EMODO ON-STREAM
lift in brand awareness
4.9%
Employ Emodo Rich Media Ads to breakthrough the clutter with engaging experiences that inspire and influence holiday shoppers.
EMODO RICH MEDIA
Higher Message Association vs. Static Native Ads
13%
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
EMODO ADAPT
Leverage Emodo Adapt to dynamically enrich your native display ads with automatic animations and effects that drive impact for your brand throughout the holiday season.
Improve My Reach
Your Holiday Campaign Headquarters
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Ignite My Creative Spark
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Sharpen My Targeting
Craft My Strategy
Sharpen My Targeting
Improve My Reach
Ignite My Creative Spark
Book a Meeting
Book a Meeting
Ignite My Creative Spark
Book a Meeting